The Mommy Consultant

As owner of SK Consulting and a mother of a five-year-old boy, I am constantly reminded of how many similarities and overlaps there are between my personal and professional lives. To me, there is no distinct line differentiating 'stay-at-home' mom and working mom. In fact, I believe that a 'stay-at-home' mom IS a working mom...continually building her resume and adding to her portfolio.

Planning and Organization
As a strategic marketing consultant, I help small businesses to streamline their processes to effectively and efficiently reach and/or exceed their goals. Without a clear, agreed-upon plan, the business will not succeed. Spinning wheels are not good unless they're heading in a clearly-defined direction.

As a mom, I set up the calendar and the schedules so that the family can reach and/or exceed our goals. Without an agreed-upon schedule, family members will be pulled in all different directions and quality time will suffer. Spinning wheels are not good unless they're heading to daycare on time.

Minimizing Costs
As a strategic marketing consultant, I am hired to help businesses look at their expenditures and return on investments (ROI). I provide market and internal analysis and outline cost-saving measures. The goal is to help my clients maximize their profits while minimizing their costs.

As a mom, a major priority is to work within a budget. I do the shopping - looking for in-store sales and clipping coupons. I help determine what the family needs (clothes, food, gas, insurance) and monitor our budget to allow for occasional luxuries. It's okay to be frugal, but don't be cheap.


Social Media
As a strategic marketing consultant, I utilize social media sites to implement a comprehensive communications plan and promote the services of the companies I represent. I help the businesses determine which sites are most relevant to their mission, set up the sites and strategically post to these sites to help my clients maximize their exposure. In the professional world, social media helps the general public keep up to date on what is being offered by businesses around the world.

As a mom, I utilize social media sites to keep family and friends abreast of what is happening in my world. I use these sites to share with friends and family near and far about my family's progress. We use this free media not in place of, but addition to face-to-face time that we can't always afford. These sites also keep us informed of what is happening in the lives of our friends and family around the world.

"Mom, where are my shoes?"
"They're in the closet where they're supposed to be."

"Honey, can you pick up my prescriptions?"
"I already did. They're on the counter."

"Do we have plans for the weekend?"
"They're on the calendar. Soccer, birthday party, visit to Grandma and Grandpa's."

Moms are inherently organized. We are multi-taskers. We are care-takers. Our proudest moments are when our families are happy and healthy. So, to all mothers out there, be proud of the work you do. There are many people depending on you - the mommy consultant!