The moose is the largest species in the elk family. And while their population has been largely reduced to the Alaska, Canada and Scandinavian regions, they are fighters - refusing to become extinct. They fall prey to wolves, bears...and humans. But, they are survivors....they continue to thrive. Though this is an interesting tidbit of information, MOOSE - in business - does not refer to the beautiful and unique relative of the deer.
A moose does possess certain qualities that can contribute to success (fighter of extinction), but you don't want someone to call you a moose, do you?
There are many ways you can measure an organization's or individual's success. You can use high-tech methods of analytics - measuring return on investments, bottom-line figures and the type of suit he/she wears. But, in order to become successful, an organization and its employees should apply the MOOSE philosophy.
M - Mission. Every organization and every human should have a mission. This mission outlines core values and sets the tone and direction in which you or your company strives to go. Without a clear-cut mission, goals and objectives are hard to define.
O - Objective(s). What is the goal that you are trying to reach? After the mission is decided, concrete objectives need to be outlined. Are these objectives attainable? Are they in line with your values and mission? Both companies and individuals alike need to be true to their mission when setting objectives, otherwise success will be harder to obtain.
O - Organization. If your thoughts and processes are not organized, streamlined and implemented in a way that is effective and efficient, you will spend more time spinning your wheels than getting work done. Needs assessment falls under organization. Do you have the right funding, the right staff, the right policies, the right course of action? Does everything flow in the right direction to meet and exceed your objectives?
S - Strategy. Once you have defined your mission, determined your objectives and developed organizational processes...it is time to develop your plan. How will you meet your objectives? I am a firm believer that a company can not succeed without a strategic business plan. Incorporated into that plan should be a comprehensive marketing plan which must include a detailed communications (internal and external) plan. These plans help you prepare for different scenarios (i.e. crisis, loss of revenue, new product/service expansion). Help your target audience, and the general public, understand and believe that you are better than your competition.
E - Energy. You can't sell yourself or your organization or your organization's products/services if you do not believe. Be excited and passionate about your mission, your objective, your organization and your strategic plan. Your energy will rub off on potential customers, clients, employers...friends. Your energy will attract people to you.
Everybody, every business, every organization....every species fights for their place in the world. Employing MOOSE will help you not only survive, but thrive. Like a moose.
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